PRIVACY POLICY

Thank you for shopping with Southern Roots. Providing a safe and secure online shopping experience is our top priority. When you make a purchase at Southern Roots, your personal information collected is used to complete your order. All sensitive financial information we collect is secured by our systems and is not shared or rented in any case.

We take your security very personally, so feel confident that all measures to secure our site have been made. All orders are processed using SSL (secure socket layer) technology. SSL is the ultimate in industry-standard authentication and encryption technology to protect all of your purchases. 

We encourage you to sign-up for our e-mailing list. These emails provide you with advanced notice of store sales, new merchandise, and other store-related events. You have the freedom to add or remove your name from our list at any time. 

Additionally, we value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.
Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

We neither sell nor share your information with outside companies or third parties.

COPYRIGHT AND TRADEMARK NOTICES:

All contents of the website are: Copyright Southern Roots. All rights reserved.

TRADEMARKS

The names of actual companies and products mentioned herein may be the trademarks of their respective owners. 

 

SMS TEXT MARKETING

By consenting to Southern Root’s SMS marketing in the checkout and initializing a purchase or subscribing via our subscription tools, you agree to receive recurring text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us, even if your mobile number is registered on any state or federal do-not-call list. Message frequency varies. Consent is not a condition of purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests, will not be considered a reasonable means of opting out. We do not charge for the service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message and data rates may apply.

For any questions, please text HELP to the number you received the messages from. You can also contact us at heyyall@shopsrtx.com for more information. We have the right to modify any telephone number or short code we use to operate the service at any time. You will be notified on such occasions. You agree that any messages you send to a telephone number or short code we have changed, including any STOP or HELP requests, may not be received, and we will not be liable for honoring requests made in such messages. To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

Your right to privacy is important to us. You can see our Privacy Policy at the top of this page to determine how we collect and use your personal information.

FINAL SALE ITEMS:

The following items are final sale and are not eligible for store credit:

• Any item that was purchased with a discount code/promotion/ sale items
• Any and all sale items
• Jewelry
• Intimates (bralettes, swimwear, bodysuits)
• Sunglasses
• Hair Accessories 
• Monograms and Decals 

DISCOUNT CODES:

Discount codes exclude some of our exclusive luxury brands for example Birkenstock, UGG, ENewton among others.

HOLIDAY SHIPPING:

In order to receive packages by Christmas, orders must be placed by Wednesday, December 17th by 2PM CST in order to receive by Christmas. (Once the package has left the Southern Roots shipping facility your order will be in the control of USPS or UPS). We will continue to ship after December 17th as quickly as possible but cannot guarantee arrival by Christmas per USPS and UPS. BUYING A CHRISTMAS GIFT? All Christmas gifts will be eligible for exchange or store credit until January 10th, 2026. 

Lost or Stolen Packages:

Southern Roots is NOT liable for USPS First Class Mail, priority, and UPS packages that are lost or stolen and will not offer a refund or replacement of merchandise. USPS and UPS packages are insured up to $100 if lost or stolen. If you have an issue with a lost or stolen package you must call your local post office and file a claim or go to USPS.gov to file your claim. 

By placing an order with us you agree to these terms and conditions. If you have any further questions about any of these guidelines call us at 469-314-1140 or email us at heyyall@shopsrtx.com.

THANK YOU!

Mobile Terms of Service

Southern Roots

Last updated: July 24, 2026

The Southern Roots mobile message service (the "Service") is operated by Southern Roots (“Southern Roots”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Southern Roots’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Southern Roots through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Southern Roots. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to +18556004213 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Southern Roots mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to +18556004213 or email heyyall@shopsrtx.com.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.